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Have you ever noticed the powerful aroma of a scented candle wafting through your house? Say for example, you're in your bedroom but you smell the relaxing scent of a lavender candle burning in the living room downstairs? What about a different, favorite candle that only seems to radiate a few feet around where you've placed it? What's the big difference between these two candles? Why is one so powerful and one so limited in reach?
Sure, there are variables at play here: every candle is made with a unique blend of ingredients; various scents will have differing degrees of power and potency; and environmental factors like open windows or fans may affect scent distribution. But otherwise, the difference in scent diffusion can be explained by the concept of "candle throw."
When we discuss "candle throw," we're not talking about whipping your candles across the room!
There's actually a robust science behind aroma called aromachology- it's the study of the influence of aroma on human behavior and how those odors affect the relationship between our emotions and feelings.
Within the study of aromachology is the examination of "throw," or the distance a candle is able to distribute its aroma. For example, when the invigorating scent of your mermaid daydream candle travels from the living room to your bedroom, you can be confident it has a powerful candle throw.
Candle throw doesn't just refer to lit candles - in the right proximity, an unlit candle can also distribute just the right amount of aroma. Try putting an unlit eucalyptus candle on your desk and enjoy a subtle, but invigorating scent while you work.
On first glance, you might think a powerful candle throw would be perfect for every situation. There are many benefits to a strong candle throw: you get more bang for your buck per candle; you can achieve the desired scent through a larger area in your home; and the affect of the scent itself may be stronger on the nose.
But a candle with a smaller candle throw could also be what you're looking for. You may want to burn a fudgy brownie candle in the kitchen for that cozy, at-home feel... But that warm, gooey scent might not be appropriate when you're working out or on a weight loss journey - try a clean, refreshing scent like ocean breeze for the gym. In this way, you can use candles with a lower scent throw to give different vibes in different areas of your home.
When it comes to candle potency, there are several different factors in understanding its throw:
- Candle Wax Type: you might notice a 100% soy wax candle (like Jackpot Candles) has a much stronger throw than a cheap, bargain store candle. The quality of ingredients is definitely the #1 factor in candle potency. Opt for soy or coconut wax whenever possible, and avoid low-quality, potentially toxic wax like paraffin wax.
- Essential Oils: A candle gets its aroma from the essential oils that are blended with the wax. Lower-quality candles may use a watered-down blend of oils, whereas a candle with a powerful throw will use richer and more natural oils for a quick and sustained scent distribution.
- Location of Candle: put a candle behind a closed door and the scent probably won't travel much further than the door. Place your candle in a wide, open space away from any open windows and enjoy a more diffuse aroma. Placement matters!
- Candle Design: a wider candle with more wicks will create a larger wax pool. The wider your candle diameter, the larger your throw will be. Multiple wicks also tend to make a candle distribute scent more aggressively.
You can use candle throw to your advantage. Whether your candle has a strong throw or a more limited scent range, you can use these attributes to your advantage to create an aromatherapeutic environment that best matches your mood.
Jackpot Candles is committed to creating high-quality candles that will fill your room with the scent you love most. Our 100% soy wax and essential oil blend is specifically formulated to give off a powerful throw. Our wide wooden wicks (and our multiple cotton wick candles) offer both a wide flame and wide wax pool for maximum scent distribution.
Not to mention, every single one of our candles comes with a surprise ring inside worth anywhere from $15 to $5000. All you need to know is your ring size!